Google Ads may be the best way to "harvest" the people who are actively searching for the services your offer...but what about your ideal customers who AREN'T actively searching on Google?
This is where Facebook Advertising comes into play. Where Google Ads could be considered "harvesting" the existing demand, Facebook Ads are all about creating demand for what you have to offer.
Think about how it works...someone is working on new music and they'll be gearing up to record new music soon. If you can get the right ads in front of the right people at the right time, you can get a sales conversation started where you can begin the needs-discovery process (which you already learned in Part One of The Business Accelerator Workshop). From there you can guide them down The Complete Client Journey.
The Facebook Ads platform is a completely different animal when it comes to paid advertising. This is why I recruited the help of Brandon Brown for a second time on this workshop. His company has run facebook ads that have budgets of more than six figures per year.