The Google Ads Workshop
The Principles, Strategies, and Tactics of Setting Up A Profitable Google Advertising Campaign For Your Studio
If you are not running Google ads for your studio, you are losing paid projects right this second. As you read this, people are out there looking for the services you offer...so how do you get them to find you?
The answer is paid advertising, and that's what this workshop (along with the Facebook Ads workshop) covers in detail.
- How Google Adwords works (the basics)
- How to set up your first google adwords campaign
- How to create a headline that converts viewers to buyers
- How to ensure your ads are being show to the right people
- How to make sure you're not paying for clicks from people who will never buy from you
There is a massive amount of demand for recording, editing, mixing, mastering, and production work, and you can use Google Ads to "harvest" the people out in the world who are already searching for someone to work with.
Even if you've tried paid advertising before and "it didn't work", don't avoid this workshop. I teamed up with my podcast cohost Chris Graham to teach us the principles and tactics he uses to successfully spend tens-of-thousands of dollars per year on Google adwords for his studio.
Course Curriculum
-
Start1. Start Here (6:11)
-
Start2. Niching Down (7:25)
-
Start3. Determine These 5 Things Before Creating Your First Ad (16:25)
-
Start4. Components of a Good Ad (13:58)
-
Start5. The Google Keyword Planner (6:44)
-
Start5.2 Hoarding Keywords (1:37)
-
Start6. What To Look For In Your Keywords (5:01)
-
Start7. Inside Google Adwords Express (and learning about Add Scent) (4:58)
-
Start8. Geotargeting Inside Google Adwords Express (5:31)
-
Start9. Creating Your First Campaign (6:20)
-
Start10. Things To Know About Keywords (3:50)
-
Start11. Creating Your First Ad Group (11:15)
-
Start12. Creating Your First Split Test (5:17)
-
Start13. Negative Keywords (DO NOT SKIP THIS STEP) (6:38)
-
Start14. Understanding Google Ads Reporting (9:18)
-
Start15. Improving Customer Lifetime Value (1:43)
-
Start16. Wrapping Things Up (6:20)